Mumbai-based Pepperfry (Trendsutra Platform Services Pvt. Ltd ) was founded in 2011 by former eBay executives Ambareesh Murty and Ashish Shah. It started out as an online furniture store but today offers over 12 million products in the furniture and home vertical with various categories like Furniture, Home Décor, Lamps & Lighting, Furnishing, Kitchen, Housekeeping, Hardware and Electricals.

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Pepperfry claims to have over 4 million users. It has 480 employees, 1,000 contract staff, 10,000 merchants, and a delivery fleet of 400 vehicles that operate from 17 hubs across India and serve customers in 500 cities. It also provides free assembly and installation support through its team of more than 250 carpenters.